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Ask test-runs new interface |
Ask has been working on a new interface this week for launch in February or March next year, it has emerged.
The search engine's latest development, Ask X, boasts a simpler interface that displays three panels. The first panel shows search suggestions, the second contains web listings and the third provides alternative links.
Ask's chief executive Brian Diller told investors during a conference call that Ask X is "the real deal", according to Red Herring.
Vice president of products and user experience Daniel Read said that the company expects the new site to increase loyalty and frequency of use.
The new engine represents the latest attempt of Ask to gain ground on the sector leader Google. Earlier this month, it released AskCity, offering local information and search capabilities.
As well as Ask, IAC Search and Media owns portal brands such as AskforKids, Excite, Bloglines and iWon.
Ask offers a range of search filters including a blogs, feeds, news, shopping, images, maps, weather, dictionary and shares.
 © Adfero Ltd |
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21 December 2006
15:25:38 |
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